Insurge releases first film trailer

November 28, 2010

Insurge, a subdivision of Paramount, just launched the trailer for its first production, “Justin Bieber: Never say Never.”

Paramount initially planned on committing $1 million to Insurge to produce 10 films, each with a $100,000 budget. Over the course of half a year, the smaller studio remains undefined. The label may not stick to its $100,000 mandates, because of the success of “Paranormal Activity,” which lead to the creation of the studio.

As of now, there is only one homegrown production within the studio, and that’s the 3D Justin Bieber concert documentary, “Never Say Never.” According to Variety, the Insurge is using social media to promote the film, and it will be in theaters Feb. 14, 2011.

Read more about Insurge, Paramount and “Never say Never” on Filmmaker.


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